App & Web Development
Ad Layer & Platform Migration — Inshorts
Inshorts turns every news story into 60 words — but the business behind that simplicity runs on advertising, and I was the founding engineer who built that layer from scratch, on an app with roughly 80 million users.
Year
2022–2023
Location
Delhi NCR, India
Client
Inshorts — news app, ~80M users
Role
Product Engineer
Deliverables
Ad layer built from the ground up, plus an Objective-C to Swift platform migration, contributing to 25% DAU growth
Duration
2022–2023
Approach
How It Came Together
Inshorts' entire product promise is speed and brevity, which meant the ad layer had to generate revenue without breaking the experience that made the app work in the first place. As founding engineer on that layer, I built the ad infrastructure from the ground up — the part of the product that actually paid for everything else.
Alongside that, I led the migration of core app codebase from Objective-C to Swift, modernising the technical foundation the ad layer and the rest of the product were built on. Between the new ad infrastructure and the platform migration, the work contributed to 25% DAU growth over the period.
Projects
