Branding Strategy
Guest Relations & Brand Storytelling for Harle Paris
At Paris Haute Couture Week, I led guest relations, PR and brand storytelling for Harle Paris, an emerging Paris couture label — stewarding high-net-worth attendees and press through the live show, and shaping how the collection's story was told beyond the runway.
Year
2026
Location
Paris, France
Client
Harle Paris
Role
Guest Relations, PR & Brand Consultant
Deliverables
GUEST RELATIONS & PRESS STEWARDSHIP FOR A LIVE COUTURE
Duration
7 days
Approach
How It Came Together
Haute Couture Week runs on reputation and access: press, buyers and high-net-worth guests expect a seamless, curated experience, and a single misstep in guest handling can undercut months of brand-building. I led on-ground guest relations and PR for Harle Paris across the live show — stewarding industry press and VIP attendees and coordinating audience communications throughout the event.
Working directly with the founder, I helped shape the narrative positioning of the collection, including the Precious Room — a dedicated space within the show built around the label's most valuable pieces — translating the craftsmanship and story behind each piece into language guests and press could carry forward. I also produced post-event content extending the show's reach beyond the live audience, giving the brand a second wave of visibility after the event closed.
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