Product & Growth Strategy
MONETISATION & INTERNATIONAL EXPANSION
Two years building the product engine behind one of India's fastest-growing audio platforms — from the monetisation feature that changed how the app made money, to designing and shipping an entirely new product into six international markets.
Year
2023–2025
Location
India (product), expanded to US, UAE, Australia & UK
Client
Pocket FM — audio entertainment platform, Series D, ~$200M raised
Role
Product Engineer
Deliverables
Pay-per-episode monetisation feature, and full app architecture and launch for Pocket Toons across six international markets
Duration
2023–2025
Approach
How It Came Together
Pocket FM's growth depended on converting casual listeners into paying users, so I built the pay-per-episode monetisation feature — a shift from a purely subscription-driven model to one that let users pay for exactly what they wanted to hear next. The feature drove a 40% uplift in in-app purchases, directly tied to giving users a lower-friction way to convert.
I then led the architecture and launch of Pocket Toons, Pocket FM's expansion into visual serialized content, designing the app from the ground up and taking it live across six international markets — the US, UAE, Australia and the UK among them — within three months. That meant owning both the technical build and the go-to-market sequencing across markets with very different user behaviour and payment infrastructure, at a company that had just raised a Series D round and was under real pressure to prove international traction fast
Projects
