Branding Strategy
Sponsorship for Asia's largest student-led technical and entrepreneurship festival
Running PR for Asia's largest student-led technical festival meant managing a ~£200,000 budget and 500+ volunteers while negotiating partnerships that reached well beyond campus — from foreign embassies to international recording artists.
Year
2018–2019
Location
India
Client
IIT Kanpur, India
Role
Head of Public Relations
Deliverables
PR AND PARTNERSHIPS STRATEGY FOR A ~£200,000-BUDGET FESTIVAL , EMBASSY PARTNERSHIPS
Duration
2018–2019
Approach
How It Came Together
As Head of PR for Techkriti, I led partnerships and communications for a festival with a ~£200,000 operating budget and over 500 volunteers — closer to running a mid-sized event business than a student club. My remit included securing and hosting headline speakers at the highest level, including a Nobel laureate and heads of state, alongside embassy and university partnerships that expanded the festival's international reach. On the commercial side, I negotiated roughly £45,000 in sponsorship specifically for the festival's professional shows, which featured world-renowned artists.
I also introduced the Industry 4.0 Summit to Techkriti for the first time — a new track bringing industry-facing content into a festival historically built around student competitions and workshops. Hosting figures at that level — a Nobel laureate, heads of state, major artists — meant the role carried real protocol and reputational stakes: any misstep in guest handling or event execution would have reflected on the institution, not just the festival.
Projects
